Aligning with a “Big Why” – the dream that comes from your
heart – is cited by many entrepreneurs as the biggest single factor in
creating focus and taking quantum leaps forward. This was confirmed in my interview with successful entrepreneur and business coach Ryan Eliason in The Big Why Telesummit earlier this year, I asked him to what he attributed his success. His answer: committing fully to his biggest vision– his “Big Why.” Doing so clarifies what we want and need, helps us identify what needs to happen next, and it helps us more easily say “no” to distractions so that we can say “yes” to the most difficult next step.
I am still uncovering my purpose. I do not always know what it is, but I definitely know when I’m not aligned with it.
“I did not know. Turns out, it is something I discovered gradually”.
“When the energy is right sometimes it’s like a magnet you just cannot resist.”
“There have been many long years when I personally had no idea what my “big why” was but I was still guided by it. It was the fact that there was a “Big Why” that comforted me in those times.”
“My “Big Why?” This is something I just feel in my bones.”
Our “Big Why” can also be described as our audacious intention or plan, something that resonates with both our mind and our heart. It may be a life purpose, a goal or dream or even a deep need. It is usually something that we are deeply passionate about and it almost always is a stretch to achieve. If the thought of your purpose both passionately excites you and creates butterflies in your stomach at the thought of pursuing it, then you are on the right track.
The root of the word “audacious” is “to dare,” or “to be daring”. When one chooses to be daring, it is as if the world organizes itself to help make it happen. The intention acts as “a compass” You may not necessarily know what form the plan or organization is going to take and what you are going to need when you start, but with a compass, you can at least know if you are pointed in the right direction.
The first step in an entrepreneurial endeavor is to commit to your most audacious Big Why. The approach doesn’t have to be perfect, it’s not going to necessarily be the only thing of which you decide, but a decision has to be made to commit to a big intention
The steps for finding your “Big Why” may vary for you—you may already know it or maybe you do not. I would challenge you to experiment. Explore and discover the nutrients that you need—activities, practices or ways of being that feed the soil of your spirit so YOU can create the conditions for your work to emerge into the world–whatever it is meant to be—large or small. When we set our intention—it helps to think big, audacious even. Our intention fuels our further work.